Live Entertainment

Riverfest 2022

Sawyer Brown

Riverfest welcomes Sawyer Brown on Sunday July 3rd, 2022. Sawyer Brown has been knocking out hits for over 2 decades including "Some Girls Do," "The Walk," and "The Race is On." With over 3500 performances, Riverfest is excited to add our name by being one of the best places they have ever played.

Join Us July 4th for Kwik Trip’s Fireworks Extravaganza!

Co-sponsored by the Chad Erickson Memorial Foundation

It’s the largest fireworks display in the Coulee Region. Our annual fireworks display is always a “blast”. Bring the whole family down to Riverside Park and enjoy the sights, sounds, music & food of Riverfest.

Kwik Trip logo


Presidential Level Sponsors

A special thank you to these people and companies that have shown extreme generosity towards this years Riverfest!

Did You Know?

The Year Riverfest Started

Estimated Proceeds Donated To Local Charities and Organizations.

Average number of volunteers needed to run Riverfest each year.

Number of local organizations we have donated to over the years.

logoRiverfest is a self-funded, volunteer-run festival that provides annual entertainment, food, drink and fun over the 4th of July weekend for the Greater La Crosse Community. Proceeds from the festival are used to fund future Riverfest events, as well as to provide donations back to local groups and charities that provide volunteer services for the fest. Riverfest typically gives $50,000 to $60,000 back to the community each year.
View list of organizations we have donated to over the years.
  • La Crosse Jaycees
  • Downtown Mainstreet
  • Boys and Girls Club
  • Warriors
  • Coulee Region Kiwanis
  • La Crosse Kiwanis
  • Optimist Club
  • St Thomas More Parish
  • YMCA
  • Mississippi Mayhem
  • Coulee Region Girls Hockey
  • Black Diamond Soccer
  • Friends of Luther
  • Onalaska Lions
  • North La Crosse Lions
  • Onalaska Jaycees
  • Relax-in Campers
  • City of LA Crosse Parks Department
  • La Crescent Youth Hockey
  • Central Show Choir Parents
  • Logan Show Choir
  • Aquinas High School
  • La Crosse Bluegolds Summer Baseball
  • La Crosse Knights of Columbus
  • Holmen Show Choir Parents
  • Logan High School Band
  • Red Raiders Softball
  • West Salem High School Choir
  • Central Tennis Team
  • West Salem High School Drama Club
  • Viterbo education Club
  • Operation Home Front
  • La Crosse Skating Sirens
  • Coulee Christian School
  • La Crosse HS Alpine Skiers
  • Holmen Gymnastics
  • 7 Winters Winter Sports Club
  • Good Shepherd Lutheran Youth Group
  • Vietnam Veterans
  • Mt calvary Lutheran School
  • St Patrick’s ACT Committee
  • Coulee region Girls Hockey
  • Onalaska Girls Hockey
  • La Crosse Dubna Student Exchange
  • Civil Air Patrol
  • Mary Mother of the Church Mens Club
  • La Crosse Rotary Foundation

Latest News & Updates

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Riverfest News and Events

$5000 Donation Presented to Feed School Children

$5000 Donation Presented to Feed School Children

    Pictured L to R: Reinhart La Crosse Marketing Manager, Michelle Jerome; Riverfest La Crosse President, Barb Frahm; School District of La Crosse Executive Director of Business Services, Patty Sprang; School Nutrition Supervisor, Lyn Halvorson  ...

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Riverfest Commodore Raffle Winners

The Riverfest Commodores are proud to announce the winners of this years raffle. 1st Place -Tim Sherry - Limo Ride and Green Bay Packer Tickets 2nd Place - Charles Muller -  $500 Festival Foods Gift Card 3rd Place - Lynne Stage -  Pontoon Rental from American Marine...

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Volunteer at Riverfest

  • Serve your community & have fun!
  • You can set your own schedule
  • Food & drink perks while volunteering
  • Potential chance to meet entertainers
  • Opportunities include: park setup, teardown, serving drinks & helping with entertainment

Sponsorship Opportunities

  • Businesses can donate time, money or services
  • Name mentions and advertising opportunities are available. Varies on the level of contribution
  • Sponsors receive ribboned buttons to honor their generosity and support
  • It feels good to give, and your sponsorship is appreciated at any level
  • Have questions? Contact us